1.0 oUR POSITION
The Canadian Bankers Association is the centre of expertise on the banking sector in Canada. We advocate for an efficient and effective legal and regulatory framework governing the banking industry that will enhance the competiveness of Canada’s banks at home and abroad for the benefit of Canada and Canadians.
We do this by providing government and banks with forward-thinking advice, guidance, and leadership on policies and issues affecting the industry.
We do this by providing government and banks with forward-thinking advice, guidance, and leadership on policies and issues affecting the industry.
1.1 Value Proposition
The Canadian Bankers Association’s comprehensive research and timely advice help governments and the banking sector maintain a strong and competitive banking industry that contributes to the economic well-being of Canada’s communities and the country as a whole.
1.2 PERSONALITY
Attributes
Smart
The “brightest and the best”; people and information
Competent
Experienced, knowledgeable, and capable
Pragmatic
Realistic, mindful of political and business realities
Approachable
Easy to talk to, accessible
Entreprenurial
Fresh, nimble, imaginative; always thinking of new ways to
approach issues
approach issues
Tone and Style
Brief
Concise, easy-to-read, easy-to-find pertinent information
Business-minded
A clear understanding of how issues and policies affect business and the economy
Pragmatic
A sharper, more pragmatic CBA that reflects the crisp approachof the banking sector
1.3 Boilerplate and Tagline
Boilerplate
The Canadian Bankers Association is the voice of more than 60 domestic and foreign banks that help drive Canada’s economic growth and prosperity. The CBA advocates for public policies that contribute to a sound, thriving banking system to ensure Canadians can succeed in their financial goals.
1.4 Architecture
Master Brand
Product Brand
Product Lines
