3.0 Photography types
Our brand identity includes 4 types of photography. In general, choose imagery appropriate to subject matter, audience, and tone.
3.1 Reportage Photography
Reportage
- captures a realistic moment
- candid and not staged
- natural lighting
- shows an environment
3.2 Conceptual Photography
Conceptual
- represents an idea
- metaphoric
- can be fun or whimsical
- vibrant and colourful
- can include people, objects, or environments
3.3 Object Photography
Object
- clean, simple, and literal depiction of an object
- macro or close-up
- natural or not overly-lit
3.4 Portrait Photography
Portrait
- people-focused
- plain or ultra-simple backgrounds
- often posed or staged
- shows an environment