7.0 Logos
The Your Money Seniors logo consists of two elements: the Your Money symbol and the product line logotype. In general our logo exists as a single unit and should never be taken apart. The exception to this rule applies to instances where space is extremely limited such as profile icons in social media, or in promo items like a button, where the Your Money symbol can be used alone.
Our Name Written in Text
In written copy, always spell out our entire name – Your Money Seniors.
Our full name should always be treated like a proper name, with capital letters to start the principal words.
Our full name should always be treated like a proper name, with capital letters to start the principal words.
Below are some examples of how not to write our name:
- YoMo Seniors
- YM Seniors
- Seniors
7.1 Logo File Types
File Types and Their Use
.EPS
Vector file, best used for traditional media such as print, signage. Can be scaled or resized without loss of quality.
.JPG
Raster file, best used for digital media such as web and PPT. Scaling and resizing will result in loss of quality.
.PNG
Transparent raster file, best used for digital media such as web and PPT. Scaling and resizing will result in loss of quality.
File Type
Vector
Raster
Print
Digital
Transparency
.EPS
✓
☓
✓
☓
✓
.JPG
☓
✓
☓
✓
☓
.PNG
☓
✓
☓
✓
✓
7.2 Positive Logos
In positive applications, the Your Money logos should appear in each of its respective corporate colours on a white background.
All approved versions of the logo are available as digital artwork. Never attempt to alter or re-create the logo manually.
All approved versions of the logo are available as digital artwork. Never attempt to alter or re-create the logo manually.
Download All Positive Logo Versions (.ZIP)
7.3 Reverse Logos
In reversed applications, the logo may appear white on a solid background of its corporate colour, black or any of the official colours in the Your Money palette. Always ensure that there is enough contrast between the logo and the background colour.
Download All Reverse Logo Versions (.ZIP)
7.4 Colours
Dark Mauve
CMYK 26 30 0 63
RGB 70 66 94
HEX 46425E
CMYK 26 30 0 63
RGB 70 66 94
HEX 46425E
Lilac
CMYK 34 33 0 26
RGB 125 127 189
HEX 7D7FBD
CMYK 34 33 0 26
RGB 125 127 189
HEX 7D7FBD
Platinum
CMYK 17 7 0 17
RGB 176 197 211
HEX B0C5D3
CMYK 17 7 0 17
RGB 176 197 211
HEX B0C5D3
Salmon
CMYK 0 49 38 5
RGB 242 124 150
HEX F27C96
CMYK 0 49 38 5
RGB 242 124 150
HEX F27C96
FOrest Grren
CMYK 100 0 15 65
RGB 0 89 76
HEX 00594C
CMYK 100 0 15 65
RGB 0 89 76
HEX 00594C
Light Green
CMYK 19 0 13 14
RGB 179 220 192
HEX B3DCC0
CMYK 19 0 13 14
RGB 179 220 192
HEX B3DCC0
Mint
CMYK 69 0 20 34
RGB 53 169 135
HEX 35A987
CMYK 69 0 20 34
RGB 53 169 135
HEX 35A987
TEal
CMYK 14 0 1 9
RGB 201 233 230
HEX C9E9E6
CMYK 14 0 1 9
RGB 201 233 230
HEX C9E9E6
Light Blue
CMYK 100 27 0 6
RGB 0 174 239
HEX 00AEEF
CMYK 100 27 0 6
RGB 0 174 239
HEX 00AEEF
Dark Blue
CMYK 100 57 0 6
RGB 0 69 162
HEX 0045A2
CMYK 100 57 0 6
RGB 0 69 162
HEX 0045A2
7.5 Typography
Your Money Seniors typography style includes two font types: body text, and display text.
Our body text font is Montserrat. It's a versatile font that can be used for headings, small text, call-outs or body copy.
Our body text font is Montserrat. It's a versatile font that can be used for headings, small text, call-outs or body copy.
Montserrat is available for free from Google Fonts.
Our display text is a customized font treatment based on Montserrat extra bold. To create display text you will need Adobe Illustrator and a copy of the font. Follow the following steps: 1) Select your word or sentence and set to 100pts, 2) convert the 'live' text to outline format, 3) using the Direct Selection Tool select the outlined letters, 4) set the round cornering setting to 5 pixels and apply.
7.6 Imagery
The Your Money Seniors brand image is accessible and colourful with a unique personality. Custom drawn icons and visual elements are applied on slides and in video to make a connection to the content.
Download the Icons and Illustrations (.ZIP)