6.0 Logos
The Your Money Students logo consists of two elements: the Your Money symbol and the product line logotype. In general our logo exists as a single unit and should never be taken apart. The exception to this rule applies to instances where space is extremely limited such as profile icons in social media, or in promo items like a button, where the Your Money symbol can be used alone.
Our Name Written in Text
In written copy, always spell out our entire name – Your Money Students.
Our full name should always be treated like a proper name, with capital letters to start the principal words.
Our full name should always be treated like a proper name, with capital letters to start the principal words.
Below are some examples of how not to write our name:
- Yo Mo Students
- YM Students
- Students
6.1 Logo File Types
File Types and Their Use
.EPS
Vector file, best used for traditional media such as print, signage. Can be scaled or resized without loss of quality.
.JPG
Raster file, best used for digital media such as web and PPT. Scaling and resizing will result in loss of quality.
.PNG
Transparent raster file, best used for digital media such as web and PPT. Scaling and resizing will result in loss of quality.
File Type
Vector
Raster
Print
Digital
Transparency
.EPS
✓
☓
✓
☓
✓
.JPG
☓
✓
☓
✓
☓
.PNG
☓
✓
☓
✓
✓
6.2 Positive Logos
In positive applications, the Your Money logos should appear in each of its respective corporate colours on a white background.
All approved versions of the logo are available as digital artwork. Never attempt to alter or re-create the logo manually.
All approved versions of the logo are available as digital artwork. Never attempt to alter or re-create the logo manually.
Download All Positive Logo Versions (.ZIP)
6.3 Reverse Logos
In reverse applications the logo may appear white on a solid background of black, or any of the official colours in the Your Money Students palette, provided there is sufficient contrast.
Download All Reverse Logo Versions (.ZIP)
6.4 Colours
Mint
CMYK 69 0 63 0
RGB 78 186 137
HEX 48bb88
CMYK 69 0 63 0
RGB 78 186 137
HEX 48bb88
DENIM
CMYK 100 89 39 37
RGB 19 41 79
HEX 13294f
CMYK 100 89 39 37
RGB 19 41 79
HEX 13294f
Warm Yellow
CMYK 0 24 100 0
RGB 255 194 14
HEX ffc20e
CMYK 0 24 100 0
RGB 255 194 14
HEX ffc20e
Light Grey
CMYK 4 2 3 0
RGB 241 242 242
HEX f1f2f2
CMYK 4 2 3 0
RGB 241 242 242
HEX f1f2f2
VIOLET
CMYK 79 77 0 0
RGB 79 73 201
HEX 4f49c9
CMYK 79 77 0 0
RGB 79 73 201
HEX 4f49c9
Egg Plant
CMYK 91 85 6 1
RGB 61 72 146
HEX 3d4892
CMYK 91 85 6 1
RGB 61 72 146
HEX 3d4892
STONE
CMYK 30 14 11 0
RGB 178 198 210
HEX b2c6d2
CMYK 30 14 11 0
RGB 178 198 210
HEX b2c6d2
PINK
CMYK 0 81 0 0
RGB 239 91 161
HEX ef5ba1
CMYK 0 81 0 0
RGB 239 91 161
HEX ef5ba1
CHARCOAL
CMYK 68 62 58 66
RGB 65 64 66
HEX 414042
CMYK 68 62 58 66
RGB 65 64 66
HEX 414042
Iris
CMYK 39 50 0 0
RGB 162 137 215
HEX A289D7
CMYK 39 50 0 0
RGB 162 137 215
HEX A289D7
Sky
CMYK 65 7 0 0
RGB 60 184 231
HEX 3cb8e7
CMYK 65 7 0 0
RGB 60 184 231
HEX 3cb8e7
MID SKY
CMYK 71 15 0 0
RGB 41 172 227
HEX 29ace3
CMYK 71 15 0 0
RGB 41 172 227
HEX 29ace3
RED
CMYK 20 100 100 0
RGB 201 37 44
HEX C9242B
CMYK 20 100 100 0
RGB 201 37 44
HEX C9242B
Orange
CMYK 0 78 99 0
RGB 241 94 33
HEX f15e21
CMYK 0 78 99 0
RGB 241 94 33
HEX f15e21
6.5 Typography
The Your Money Students typography style includes three font types: body text, highlight text, and display text.
Our body text font is Montserrat. It’s a versatile font that can be used for headings, small text, call-outs or body copy. Our highlight text is Homemade Apple. It adds a fun personality and should be used in small amounts for call-outs only. Both fonts are available for free by Google Fonts.
Our body text font is Montserrat. It’s a versatile font that can be used for headings, small text, call-outs or body copy. Our highlight text is Homemade Apple. It adds a fun personality and should be used in small amounts for call-outs only. Both fonts are available for free by Google Fonts.
Our display text is a customized font treatment based on the font Gotham Black. To create display text you will need Adobe Illustrator and a copy of the font Gotham Black. Follow the following steps: 1) Select your word or sentence and set to 100 pts, 2) convert the ‘live’ text to outline format, 3) using the Direct Selection Tool select the outlined letters, 4) set the round cornering setting to 5 pixels and apply.
Gotham Black is available for purchase at typography.com.
6.6 Imagery
The Your Money Students brand image is fun and colourful with a unique personality. Custom drawn icons and visual elements are applied like stickers or stamps to give the brand dynamism.
Download the Icons and Illustrations (.ZIP)