2.0 Logo
The Canadian Bankers Association (CBA) logo consists of two elements: the logotype and the bankers symbol. The lowercase ‘b’ is a reference to the word Bankers in our name, which is also the common link in both English and French.
The unadorned ‘b’ suggests a modern, quietly confident organization. It’s bold and elegant without being arrogant or showy. Our logo should always be reproduced in our corporate colour, CBA Blue.
The unadorned ‘b’ suggests a modern, quietly confident organization. It’s bold and elegant without being arrogant or showy. Our logo should always be reproduced in our corporate colour, CBA Blue.
Our Name Written in Text
English
In written copy, always spell out our entire name for the first reference – Canadian Bankers Association.
In subsequent references our name can be abbreviated to CBA (always set in all caps). No other variations are accepted.
Our full name should always be treated like a proper name, with capital letters to start the principal words.
In subsequent references our name can be abbreviated to CBA (always set in all caps). No other variations are accepted.
Our full name should always be treated like a proper name, with capital letters to start the principal words.
French
In French, the spelled-out name has an initial cap only on the first word – Association des banquiers canadiens, and acronym, ABC is all set in upper case.
2.1 Logo File Types
File Types and Their Use
.EPS
Vector file, best used for traditional media such as print, signage. Can be scaled or resized without loss of quality.
.JPG
Raster file, best used for digital media such as web and PPT. Scaling and resizing will result in loss of quality.
.PNG
Transparent raster file, best used for digital media such as web and PPT. Scaling and resizing will result in loss of quality.
File Type
Vector
Raster
Print
Digital
Transparency
.EPS
✓
☓
✓
☓
✓
.JPG
☓
✓
☓
✓
☓
.PNG
☓
✓
☓
✓
✓
2.2 Logo Versions
Positive
Negative
French
English
Bilingual
Whenever possible, the CBA logo should appear in its corporate colour – CBA Blue – on a white background.
Where necessary, a reversed application may be used. In this version, the logo appears in white on a solid CBA Blue background or black.
Where necessary, a reversed application may be used. In this version, the logo appears in white on a solid CBA Blue background or black.
All approved versions of the logo are available as digital artwork. Never attempt to alter or re-create the logo manually.
Download All Logo Versions (.ZIP)
2.3 Profile Icon
In general our logo exists as a single unit and should never be taken apart. The exception to this rule applies to instances where space is extremely limited such as profile icons in various social media, where the bankers symbol can be used alone.
Whenever possible, apply the bankers symbol in close proximity to the full version of our logo.
Whenever possible, apply the bankers symbol in close proximity to the full version of our logo.
2.4 Clear Space and Minimum Size
To ensure the greatest visual impact, the logo must always be framed within a zone of minimum protected clear space.
The clear space for our logo is equal to or greater than X – the height of the words Canadian Bankers in our name. No other graphic element (e.g., photography, typography, illustration, graphic patterns, etc.) should appear in this space.
The clear space for our logo is equal to or greater than X – the height of the words Canadian Bankers in our name. No other graphic element (e.g., photography, typography, illustration, graphic patterns, etc.) should appear in this space.
Minimum Size
In order to ensure legibility at small sizes, minimum sizes – based on the width of the Bankers Symbol – have been suggested for our logo.
2.5 Logo File Name COnvention
2.6 Typography
Source Sans Pro
CBA’s corporate typeface for marketing and communications is Source Sans Pro. It is versatile and comes with many weights and styles and can be used in a variety of ways.
Arial
In daily correspondence, such as forms and templates, Arial can be used in place of Akzidenz.
2.7 Colours
Corporate Colour
CBA Blue
PMS 300
CMYK 100 55 0 0
RGB 0 108 183
HEX 006CB7
PMS 300
CMYK 100 55 0 0
RGB 0 108 183
HEX 006CB7
Primary Colours
Ocean
CMYK 69 13 0 0
RGB 0 176 241
HEX 00AFF1
CMYK 69 13 0 0
RGB 0 176 241
HEX 00AFF1
Navy
CMYK 100 87 39 39
RGB 0 40 80
HEX 002850
CMYK 100 87 39 39
RGB 0 40 80
HEX 002850
Azure
CMYK 96 71 28 11
RGB 25 80 125
HEX 19507D
CMYK 96 71 28 11
RGB 25 80 125
HEX 19507D
Indigo
CMYK 90 83 9 1
RGB 62 72 146
HEX 3E4892
CMYK 90 83 9 1
RGB 62 72 146
HEX 3E4892
Light Blue
CMYK 45 25 1 0
RGB 140 170 215
HEX 8CAAD7
CMYK 45 25 1 0
RGB 140 170 215
HEX 8CAAD7
Secondary Colours
Purple
CMYK 65 100 0 0
RGB 120 43 144
HEX 782A90
CMYK 65 100 0 0
RGB 120 43 144
HEX 782A90
Magenta
CMYK 0 100 0 0
RGB 236 0 140
HEX EC008B
CMYK 0 100 0 0
RGB 236 0 140
HEX EC008B
Teal
CMYK 100 25 35 0
RGB 0 141 162
HEX 008DA1
CMYK 100 25 35 0
RGB 0 141 162
HEX 008DA1
Turquoise
CMYK 75 0 30 0
RGB 0 186 190
HEX 00B9BD
CMYK 75 0 30 0
RGB 0 186 190
HEX 00B9BD
Slate
CMYK 33 4 0 45
RGB 103 135 155
HEX 66869B
CMYK 33 4 0 45
RGB 103 135 155
HEX 66869B
Red
CMYK 20 100 100 0
RGB 201 37 44
HEX C9242B
CMYK 20 100 100 0
RGB 201 37 44
HEX C9242B
Orange
CMYK 0 78 100 0
RGB 241 95 34
HEX F15E22
CMYK 0 78 100 0
RGB 241 95 34
HEX F15E22
Yellow
CMYK 0 45 100 0
RGB 249 157 28
HEX F89C1B
CMYK 0 45 100 0
RGB 249 157 28
HEX F89C1B
Lime
CMYK 40 0 100 0
RGB 166 206 57
HEX A6CE38
CMYK 40 0 100 0
RGB 166 206 57
HEX A6CE38
Green
CMYK 100 10 100 0
RGB 0 154 78
HEX 009A4E
CMYK 100 10 100 0
RGB 0 154 78
HEX 009A4E
The CBA colours consists of a corporate colour (CBA Blue) and a primary and secondary palette. In general, CBA Blue and our primary colours should be used most often, while our secondary colours should be reserved for accents.